Case study
Broadcasting Board of Governors: Voice of America
Training a global newsroom for the digital era.
Link active · last checked September 22, 2026
The challenge
Voice of America's leaders needed to guide a newsroom of journalists and editors into modern digital communication across many languages and regions.
The insight
One strategy cannot cross every region — but one set of practices can.
The solution
Grey Horse trained over 40 Washington, DC journalists and editors in digital strategy and brand building, and assembled a new social media and audience engagement team. Over six months, working with programs including Arabic-language channel Alhurra, the team built outreach strategies adapted to region, language, and audience behaviour — used by staff serving Africa, the Middle East, and Russia.
Services
- Training
- Social Media Strategy
- Media Consulting
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