The nine-part climate documentary series featured James Cameron, Harrison Ford, and David Letterman, and needed an outreach strategy equal to that attention.
The insight
Star power opens the door; sustained relationships keep the audience.
The solution
Grey Horse created a long-term plan fostering relationships with over 100 publications and platforms and grew audiences across every social channel, commissioning and directing a set of digital comics to reach new viewers. The series was featured in Variety and TIME and won an Emmy for Outstanding Documentary or Nonfiction Series.
