After a successful European launch, Acast needed to build brand awareness with US consumers and attract advertisers.
The insight
Two audiences, two rooms: advertisers meet you at events, listeners meet you in culture.
The solution
Grey Horse ran an intensive press push for Acast's content and ad tech, built direct relationships with media through live events, and produced press-friendly statistical reports from Acast surveys. Coverage followed in AdWeek, AdExchanger, Cosmopolitan, Wired, and Digiday, with programming at OnAir Fest and the Women 2.0 summit.
