HelloFlo founder Naama Bloom wanted her first book to establish her as a respected leader in entrepreneurship and women's health.
The insight
A founder's authority is built in the outlets her readers already trust.
The solution
Grey Horse ran a campaign earning placements in more than 40 outlets, including leading digital magazines and podcasts, helping the book reach #84 on Amazon's bestseller list — and hosted a private launch party for more than 130 curated guests from business, technology, and media.
