Case study
Alda Communication Training
A website for Alan Alda's method of teaching people to connect.
Link active · last checked September 22, 2026
The challenge
Alan Alda's communication training company — built on improvisational theatre techniques — wanted a website that would promote its mission and fill its workshops.
The insight
A site about empathy has to feel like the room it is selling.
The solution
Grey Horse designed a vibrant, easy-to-navigate site directing visitors to ACT's programs, resources, and podcast, integrated with Salesforce for client acquisition and booking. Copy, images, and colour were coordinated to convey confidence and community, and Grey Horse developed the marketing strategy for the Alda workshop series at Stony Brook University.
Services
- Web Development
- Marketing Strategy
- Content Production
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