LionTree, a leading media and tech investment advisory firm, needed publicity and audience engagement for KindredCast, hosted by CEO Aryeh Bourkoff — within the tight media constraints of a financial firm.
The insight
Regulated industries can still sound human if the voice is defined first.
The solution
Grey Horse developed a professional social identity for KindredCast with the firm's Head of Growth, then ran press outreach tailored to each episode — guests included Jon Favreau, Larry Jackson, and Karlie Kloss — earning hits in Forbes, Variety, Broadcasting & Cable, and Game Revolution.
