Following a decade-long hiatus, Amnesty International USA wanted to reintroduce their Media Awards, honoring the best in human rights reporting, the importance of a free press, and recognizing student journalists
The insight
Even with an established brand, the publicity strategy needs to respond to the present.
The solution
Grey Horse tripled Media Awards applications through a strategic multi-platform social media campaign, targeted outreach to international journalists, and a celebratory event at New York City’s Crosby Hotel, hosted by The Daily Show’s Aasif Mandvi.
