Case study
The Ocean Agency & Chasing Coral
Coral reef conservation, from National Geographic to the Oscars shortlist.
Link active · last checked September 22, 2026
The challenge
The Ocean Agency wanted to build content marketing around coral reef conservation and its documentary Chasing Coral, and reach funders, partners, and the public at once.
The insight
Conservation storytelling works when beauty and urgency arrive together.
The solution
Grey Horse created the organisation's brand voice, style, and tone, and delivered high-level PR through ghostwritten articles in National Geographic, TIME, and Google Keyword. Social accounts gained thousands of followers with growth rates over 50%. Chasing Coral won an Audience Award at Sundance, found a home on Netflix, and made the Academy Awards shortlist; France appointed The Ocean Agency coordinator of the International Year of the Reef 2018.
Services
- Public Relations
- Ghostwriting
- Brand Voice
- Social Media
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