Case study
The Toddler-in-Chief
A hashtag turned book, launched through a cancelled spring.
Link active · last checked September 22, 2026
The challenge
Professor and Washington Post columnist Dan Drezner turned his #ToddlerinChief hashtag into a book — then the pandemic cancelled SXSW and every in-person event.
The insight
When the room disappears, the internet is the room.
The solution
Grey Horse placed Dan across traditional and digital media — two appearances on MSNBC's Morning Joe, KCRW's Left, Right and Center, high-profile podcasts including Crooked Media's With Friends Like These — and arranged a Reddit AMA so popular he was invited back to /r/politics. The book reached #70 on Amazon's general books list, selling tens of thousands of copies.
Services
- Book Launch
- Public Relations
- Digital Strategy
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