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Case study
Global Press Institute
Putting locally led international journalism at the center.
The challenge
Global Press Institute wanted journalists, newsrooms, readers, researchers and educators to understand its approach to international reporting and journalist safety.
The insight
Its strongest distinction is who gets to tell a community's story.
The solution
Last Word Communications built a strategy around one editorial question: who makes the news, and how does that shape coverage? Contributed writing, interviews and journalism-school conversations connected newsroom representation with reporting standards, alongside targeted outreach to media professionals, educators and human-rights audiences.
Services
- Communications Strategy
- Media Strategy
- Thought Leadership
- Audience Development
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