Case study
JetRockets
A technology-company story rooted in responsibility to its people.
The challenge
JetRockets needed to explain its response to the war in Ukraine and its support for employees, while building recognition of its leadership and development work.
The insight
An urgent employee-support story shouldn't become a company's entire identity.
The solution
Last Word Communications audited the company's assets and built a plan that kept the urgent story separate from longer-term leadership and business stories: tailored interviews, commentary and contributed content, plus a social editorial program linking case studies, client testimonials, leadership posts and blog material, with consistent positioning across leadership and company accounts.
Services
- Media Strategy
- Executive Positioning
- Social Strategy
- Communications Planning
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