Case study
Tremendous
An employer story built for the people Tremendous wanted to hire.
The challenge
Tremendous wanted broader recognition for the company and its leadership, with prospective hires as the primary audience and customers and partners close behind.
The insight
Company culture is a recruiting story, so publicity and hiring work best as one plan.
The solution
Last Word Communications developed storylines around remote work, fewer meetings, compensation, profitable growth without venture capital and the company's own data, and mapped them separately to workplace, technology and financial media and podcasts. The plan paired earned media with owned content, with guidance on using coverage in recruiting. In 2022 the team also produced Tremendous' branded experiences at two research-industry conferences, ResOps in June and Quirk's in July, from design to signage, textiles and plants, and prepared its Great Places to Work submission.
Services
- Positioning
- Media Strategy
- Recruitment Communications
- Owned Content Strategy
- Event Production
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