Shondaland chief content officer Jennifer Romolini wanted to use her new role and book to become a trusted mentor for young professional women.
The insight
Advice lands hardest when it comes from someone who admits the mess.
The solution
After an audience analysis, Grey Horse targeted the publications her readers respected most, landing features, interviews, and guest columns in Cosmopolitan, Marie Claire, and Elle, with ghostwriting support that earned further coverage — and an invitation to host a panel at SXSW 2018.
