NYPR needed an audience engagement strategy integrating new analytics tools across every social platform and brand.
The insight
Centralised distribution only works if the newsroom is trained to use it.
The solution
Over more than two years, Kate's team centralised social distribution for all 36 NYPR brands, including WQXR and every WNYC show, and ran workshops for over 100 staff. Audience size grew nearly tenfold, and NYPR was praised for its handling of Hurricane Sandy.
