Case study
Tobias Rose-Stockwell: Outrage Machine
A book launch about the forces shaping online outrage.
The challenge
Tobias Rose-Stockwell needed to bring Outrage Machine to readers and give audiences useful ways to engage with its ideas.
The insight
A launch goes further when the author's own network has something ready to share.
The solution
From May through August 2023, Last Word Communications secured coverage and appearances including Gizmodo, Outrage Overload, FUTUREPROOF, Outrage Factory and Shepherd. Around the interviews, the team supplied media-training guidelines, an op-ed draft and editing, website-refresh guidance, an event checklist, weekly social posts and custom graphics, plus pre-order and signal-boost letters that gave supporters ready-made ways to help.
Services
- Book Launch
- Media Relations
- Writing and Editing
- Social Content
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