While training for the Paralympic Games, Morgan Stickney wanted to share her story about disability and athletics, so that she could be a role model for kids in sports.
The insight
Nothing inspires like an aspirational sports moment.
The solution
The strategy for Morgan’s run for gold spanned all aspects of media. She had media training for interviews and a photoshoot at her training facility. Her social media reached out to influencers and beyond, all to share her story for a hungry audience—and she was featured on The Ellen Show , the AP , The Athletic , and more.
