Case study
REMOTE
To promote this unique film made during the pandemic, and funded by museum commissions, Grey Horse worked to shape the discussion around its premieres.
The challenge
REMOTE, a debut film by artists Mika Rottenburg and Mayhad Tousi, was produced during the pandemic and slated for museum and film festival premieres. But it needed help with the narrative around its unique creation story.
The insight
Anything formed under unique circumstances can benefit from promoting its singular creation.
The solution
Grey Horse aligned media efforts with major art museums and stakeholders, securing coverage and press attendance at six prominent premieres in Montreal, Stockholm, New York, and more. The social media branding around the film was consistent and intriguing, able to share the filmmakers’ story to a worldwide audience.
Services
- Audience Engagement
- Digital Strategy
- Press
- Public Relations
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