Case study
TED Countdown
Convincing people who normally don’t care about climate change … to care
Link active · last checked September 22, 2026
The challenge
TED Countdown needed to make a splash, with a live post-pandemic event on climate change in Edinburgh and its attendant livestream.
The insight
Influencers can bring along their audience to new topics, as long as they are prepared.
The solution
Digital engagement and livestream viewership spiked with Grey Horse’s strategic cultivation of influencers and utilizing the TED social accounts and paid social promotion. Thanks to Grey Horse’s strategy and implementation, TED added over 5,600 new newsletter subscribers, nearly 4,000 new Instagram followers, and drove tens of thousands of viewers to its livestream.
Services
- Digital Strategy
- Paid Social
- Influencer Management
- Audience Engagement
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