Books · Celebrity · PR
A high-profile example of the #metoo movement
Read the full storyGretchen Carlson
A high-profile example of the #metoo movement
Books · Celebrity · PRLive
Selected work
Digital & social work
Book launches, podcasts, television, film, live events, crisis communications, and digital strategy — for authors, newsrooms, nonprofits, and people navigating a difficult moment in public.
48 projects — Digital & socialClear all filters
Media · Consulting · Social Media
Creating audience engagement for an esteemed international organization
Read the full storyUnited Nations
Creating audience engagement for an esteemed international organization
Media · Consulting · Social MediaLive
Media · Social Media · Marketing
Convincing people who normally don’t care about climate change … to care
Read the full storyTED Countdown
Convincing people who normally don’t care about climate change … to care
Media · Social Media · MarketingLive
Film · PR · Social Media
Coral reef conservation, from National Geographic to the Oscars shortlist.
Read the full storyThe Ocean Agency & Chasing Coral
Coral reef conservation, from National Geographic to the Oscars shortlist.
Film · PR · Social MediaLive
Events · PR · Organizations
Reviving the Media Awards to honor human rights reporting and a free press.
Read the full storyAmnesty International USA
Reviving the Media Awards to honor human rights reporting and a free press.
Events · PR · OrganizationsLive
Events · PR · Social Media
A global pageant brand, modernized for a new audience.
Read the full storyMiss Universe
A global pageant brand, modernized for a new audience.
Events · PR · Social MediaLive
Media · Marketing · Organizations
The art of creating buzz
Read the full storyAARP
The art of creating buzz
Media · Marketing · OrganizationsLive
Media · Consulting · Events
A 120-year-old magazine changes for this century
Read the full storyMIT Technology Review
A 120-year-old magazine changes for this century
Media · Consulting · EventsLive
TV · Media · Consulting
Social strategy and editorial reform, in English and Arabic.
Read the full storyAl Jazeera English
Social strategy and editorial reform, in English and Arabic.
TV · Media · ConsultingLive
Media · Social Media · Consulting
Building an audience team for a legendary magazine's second life.
Read the full storyNewsweek
Building an audience team for a legendary magazine's second life.
Media · Social Media · ConsultingLive
TV · Film · PR
An Emmy-winning climate series, and the audience it built.
Read the full storyYears of Living Dangerously
An Emmy-winning climate series, and the audience it built.
TV · Film · PRLive
Media · TV · Social Media
Training a global newsroom for the digital era.
Read the full storyBroadcasting Board of Governors: Voice of America
Training a global newsroom for the digital era.
Media · TV · Social MediaLive
Podcasts · PR · Social Media
Alec Baldwin's interview show, launched to the top of iTunes.
Read the full storyWNYC: Here's the Thing
Alec Baldwin's interview show, launched to the top of iTunes.
Podcasts · PR · Social MediaLive
Film · Media · Social Media
Getting viewers for an original series empowering viewers to help take action against child marriage.
Read the full storyUNICEF Content Launches
Getting viewers for an original series empowering viewers to help take action against child marriage.
Film · Media · Social MediaLive
Events · Media · Organizations
The art of creating buzz
Read the full storyGoogle News and Chalkbeat
The art of creating buzz
Events · Media · OrganizationsLive
PR · Media · Social Media
In a post-Dobbs world, empowering a digital campaign to keep women informed about options for their reproductive rights.
Read the full storyPlan C
In a post-Dobbs world, empowering a digital campaign to keep women informed about options for their reproductive rights.
PR · Media · Social MediaLive
PR · Media · Marketing
A humanitarian charity needed to tell its story about their work during wartime.
Read the full storyOperation White Stork
A humanitarian charity needed to tell its story about their work during wartime.
PR · Media · MarketingLive
Books · Social Media
Building a social media campaign for an academic author’s book exploring urgent public policy.
Read the full storyCharleston: Waste, Water, and the Coming Storm
Building a social media campaign for an academic author’s book exploring urgent public policy.
Books · Social MediaLive
Events · Social Media · Organizations
When the pandemic canceled the fundraiser for this LGBTQIA+ legal aid firm, Grey Horse took the party online, creating a virtual event and campaign that exceeded their fundraising goals.
Read the full storyChosen Family Law Center
When the pandemic canceled the fundraiser for this LGBTQIA+ legal aid firm, Grey Horse took the party online, creating a virtual event and campaign that exceeded their fundraising goals.
Events · Social Media · OrganizationsLive
Events · Social Media · PR
Protecting the environment, honoring the worst in greenwashing
Read the full storyClean Creatives
Protecting the environment, honoring the worst in greenwashing
Events · Social Media · PRLive
Books · Events · PR
New York Times gender editor Jessica Bennett threw a “feminist wedding” for her first book.
Read the full storyFeminist Fight Club
New York Times gender editor Jessica Bennett threw a “feminist wedding” for her first book.
Books · Events · PRLive
PR · Media · Crisis
The legacy of Roe vs. Wade
Read the full storyMelissa Mills
The legacy of Roe vs. Wade
PR · Media · Crisis
PR · Celebrity · Media
Morgan Stickney, a gold medal Paralympian, had an incredible story, and it was time to shape it for a growing audience.
Read the full storyMorgan Stickney
Morgan Stickney, a gold medal Paralympian, had an incredible story, and it was time to shape it for a growing audience.
PR · Celebrity · Media
Film · PR · Social Media
To promote this unique film made during the pandemic, and funded by museum commissions, Grey Horse worked to shape the discussion around its premieres.
Read the full storyREMOTE
To promote this unique film made during the pandemic, and funded by museum commissions, Grey Horse worked to shape the discussion around its premieres.
Film · PR · Social Media
Books · PR · Social Media
Legendary author, lawyer, and cultural critic Linda Hirshman charged Grey Horse with promoting her book, the first history book about the #MeToo movement.
Read the full storyReckoning: The Epic Battle Against Sexual Abuse and Harassment
Legendary author, lawyer, and cultural critic Linda Hirshman charged Grey Horse with promoting her book, the first history book about the #MeToo movement.
Books · PR · Social MediaLive
Events · Social Media
Grey Horse produced the first New City conference for the interdisciplinary futurist organization 2020 Visions, curating three days of thinkers, innovators, and creators for an audience of 500+ virtual attendees
Read the full storyThe New City
Grey Horse produced the first New City conference for the interdisciplinary futurist organization 2020 Visions, curating three days of thinkers, innovators, and creators for an audience of 500+ virtual attendees
Events · Social MediaOffline
Books · PR · Launch
A book on AI is an opportunity to become a global leader in business consulting.
Read the full storyThe Threshold: Leading in the Age of AI
A book on AI is an opportunity to become a global leader in business consulting.
Books · PR · Launch
TV · Media · Social Media
Putting social media on screen for a live talk show across the Middle East.
Read the full storyAl Hurra / MBN
Putting social media on screen for a live talk show across the Middle East.
TV · Media · Social MediaLive
Podcasts · Consulting · Media
A multimedia strategy to make an ocean scientist the voice of her region.
Read the full storyThe Waitt Institute
A multimedia strategy to make an ocean scientist the voice of her region.
Podcasts · Consulting · MediaLive
Media · Consulting · Website
Weaning a newsroom off paid traffic.
Read the full storyThe Fiscal Times
Weaning a newsroom off paid traffic.
Media · Consulting · WebsiteLive
Podcasts · Media · Consulting
Renewing a public radio institution with a team of one.
Read the full storyAfropop Worldwide
Renewing a public radio institution with a team of one.
Podcasts · Media · ConsultingLive
PR · Media · Social Media
Making blood safety legible to the public during a pandemic.
Read the full storyCerus Corporation
Making blood safety legible to the public during a pandemic.
PR · Media · Social MediaLive
Case study
Social Media for a TV Star (Confidential)Read the full story
Social Media for a TV Star (Confidential)
46 million impressions for a beloved character's actor.
Celebrity · TV · Social Media
Books · PR · Launch
A Harvard Business School book that reached beyond the academy.
Read the full storyCompeting in the Age of AI
A Harvard Business School book that reached beyond the academy.
Books · PR · LaunchLive
Books · Events · Social Media
Fifty events and a first print run sold out in a week.
Read the full storyPat Mitchell: Becoming a Dangerous Woman
Fifty events and a first print run sold out in a week.
Books · Events · Social MediaLive
PR · Social Media · Consulting
A personal brand built to increase deal flow.
Read the full storyAbyah Wynn, Twenty65 Fund
A personal brand built to increase deal flow.
PR · Social Media · ConsultingOffline
Podcasts · PR · Social Media
Launching Shirley Manson's music interview podcast.
Read the full storyThe Jump
Launching Shirley Manson's music interview podcast.
Podcasts · PR · Social MediaLive
Podcasts · PR · Launch
A chart-topping investigation into multi-level marketing.
Read the full storyThe Dream
A chart-topping investigation into multi-level marketing.
Podcasts · PR · LaunchLive
Podcasts · PR · Social Media
A finance firm's podcast, polished and accessible.
Read the full storyKindredCast with Aryeh Bourkoff
A finance firm's podcast, polished and accessible.
Podcasts · PR · Social MediaLive
Media · Social Media · Consulting
36 brands, one audience practice, 10x growth.
Read the full storyNew York Public Radio
36 brands, one audience practice, 10x growth.
Media · Social Media · ConsultingLive
Podcasts · PR · Launch
A podcast about the people who build things in Los Angeles.
Read the full storyMake It In LA
A podcast about the people who build things in Los Angeles.
Podcasts · PR · LaunchLive
Crisis · PR · Social Media
Crisis communications for #MeToo's landmark cases.
Read the full storySmith Mullin
Crisis communications for #MeToo's landmark cases.
Crisis · PR · Social MediaLive
Case study
TheLi.stRead the full story
TheLi.st
An old boys' club, rebuilt for women.
Events · Marketing · ConsultingLive
Case study
MIT Technology Review: CRISPR DecodedRead the full story
MIT Technology Review: CRISPR Decoded
Explaining gene editing in bite-sized video.
Media · Marketing · FilmLive
PR · Marketing · Social Media
Unified messaging for an innovative mental health practice.
Read the full storyBrooklyn Minds
Unified messaging for an innovative mental health practice.
PR · Marketing · Social MediaOffline
Books · PR · Launch
A hashtag turned book, launched through a cancelled spring.
Read the full storyThe Toddler-in-Chief
A hashtag turned book, launched through a cancelled spring.
Books · PR · LaunchLive
Events · Marketing · Podcasts
Live programming, reinvented for a year indoors.
Read the full storyFireside Chats
Live programming, reinvented for a year indoors.
Events · Marketing · Podcasts
Case study
DTLA: Make It YoursRead the full story
DTLA: Make It Yours
Filling 10,000 new units in downtown Los Angeles.
Marketing · Events · WebsiteOffline